Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
2020 has thrown the entire world quite a curveball. We have been sent to war - not against an army or a nation, but against the deadly COVID-19 virus, and every industry has had to rethink the way it works. Remote working has gone from being a rarity to being a necessity, and with South Africa going into a 21-day lockdown as of 27 March on the instruction of State President Cyril Ramaphosa, every company across every industry has had to reimagine what a typical working day involves.
A Corporate Identity is a collection of elements (in most cases visual, although it can be audio) that represent what a business stands for. In real estate this can be boards, business cards, your website, uniforms, signage etc. Having a consistent corporate identity is vital for any enterprise to succeed.
Traditionally, companies outsourced design work as the need would arise. In recent years, leading brands around the world have being hiring at an unprecedented rate to meet the demand to explore new and different ways of turning ideas into real products or services. With the growth of the digital phenomenon, companies across all industries have recognised the need for consistent design to not only cover their marketing, but also their services and internal procedures. Good designers are problem solvers and everything benefits from design thinking.
The era of buying print advertising space with the hope of creating brand awareness and generating leads has passed. Now days the majority of buyers, tenants, landlords and sellers are starting their search for a local estate agent or property, online. Therefore, as a tech savvy real estate brand, your marketing objectives should be to create a dominant online presence wherever your prospective clients are starting their search online – whether it is on Google, YouTube, property portals, or via email and social media channels.
Driving high-volumes of traffic to your website is imperative in generating quality leads. In South Africa, Google currently accounts for 90% of all search traffic and up to 60 – 70% of all traffic to real estate websites – making Google, by far, the single largest source of website traffic. Therefore, the greater your organic visibility on Google, the greater the number of visits to your website and the greater your chances of converting those visitors into high quality leads.
Whether your goal on Facebook is to generate leads, connect with prospective home-buyers, foster business relationships or simply build your brand's image - having a strategy will enable you to effectively make the most of your business page. However, there are several factors that assist in contributing to a successful Facebook content plan.
To gain a competitive edge in the real estate market, or to simply keep up with the rest of the pack, real estate agents should utilise social media. The use of social media provides an effective way to further connect with clients and boost real estate marketing efforts. For real estate agencies, Facebook is arguably the best social media platform used and with over 1.3 billion members worldwide, it remains the largest social networking site.
People want information and services and they want it on the go. Mobile devices now make up over 50% of total website traffic, making mobi sites an essential tool for promoting your real estate business and ultimately generating high-quality leads.
With more and more buyers and tenants starting their property search online, property portals and online classified websites have become an essential advertising medium for all South African estate agencies and a prime sources of leads. Property portals aggregate property listings from multiple estate agencies enabling buyers and tenants to search and compare all available properties in a particular neighbourhood on one site.
As part of Prop Data’s commitment to continually find new ways to provide our clients with maximum market exposure for their property listings, we are pleased to announce our partnership with South Africa’s largest classifieds site and we welcome Gumtree to our syndication network.
