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Driving high-volumes of traffic to your website is imperative in generating quality leads. In South Africa, Google currently accounts for 90% of all search traffic and up to 60 – 70% of all traffic to real estate websites – making Google, by far, the single largest source of website traffic. Therefore, the greater your organic visibility on Google, the greater the number of visits to your website and the greater your chances of converting those visitors into high quality leads.
With more and more buyers and tenants starting their property search online, property portals and online classified websites have become an essential advertising medium for all South African estate agencies and a prime sources of leads. Property portals aggregate property listings from multiple estate agencies enabling buyers and tenants to search and compare all available properties in a particular neighbourhood on one site.
As part of Prop Data’s commitment to continually find new ways to provide our clients with maximum market exposure for their property listings, we are pleased to announce our partnership with South Africa’s largest classifieds site and we welcome Gumtree to our syndication network.
When a search is done on Google, searchers are presented with an array of search results. Organic search results are located below paid search ads, but often enjoy a better click through rate as searchers prefer the search engine selection of webpages to that of ads. Search results are presented to searchers based on relevance. There are a number of areas that can be optimised on your real estate website to increase your relevance for innumerable searches.
With most property searches originating online, it is becoming increasingly important to ensure that prospective clients can find your real estate website easily. Can you be found on Google organically or through paid search? Here's the difference and benefits of each.
After about a year of relative inactivity, is Google's Panda back from the dead? Multiple webmaster forums, including industry leaders, have reported that Google's latest update appears to focus primarily on the quality of content on a website. Are you making the most of your real estate website?
In a world of instant communications, you can no longer expect to send out a press release or similar kind of real estate news piece, wait for publication and expect to generate interest in your real estate business.
We’ve recently covered the how and why of a Google My Business listing, however not all listings are equal. What makes one listing more valuable or more effective than another?
We have recently covered the importance of localised search and simply being found with more and more online transactions taking place on mobile devices.
We’ve covered the importance of branded email correspondence as well as regular email newsletters for your real estate company. We’ve also established that regular news updates to your website can help convert website visitors into active leads. So we’ve established that news remains important, but what exactly makes up news?
