Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Posted by Ras Chunylall in Content on 27 February 2015
Tags: branding, internet marketing, marketing, online marketing, seo
In a world of instant communications, you can no longer expect to send out a press release or similar kind of real estate news piece, wait for publication and expect to generate interest in your real estate business.
Read MorePosted by Ras Chunylall in Content on 12 December 2014
Tags: facebook, marketing, online marketing, social media
The unwritten rule of social media is the 80/20 split. That is 80% of your content should be about lifestyles, client interests and similar updates while only 20% of your content should be self-promotion. Content can be difficult to create or source, so with this in mind, we have put together a list of 10 types of content to source and post for your real estate agency’s Facebook page.
Read MorePosted by Ras Chunylall in Content on 19 September 2014
Tags: internet marketing, lead generation, online marketing, seo
We recently covered how to create a perfect area profile, the aim being to sell an area and lifestyle to a prospective buyer before they have even seen a listing in that area. New developments are very similar, in that you can promote a development itself to those looking for a particular lifestyle by simply describing the development itself and what it has to offer the prospective buyer.
Read MorePosted by Ras Chunylall in Content on 12 September 2014
Tags: lead generation, local search, online marketing
Compiling an informative area profile can help sell a particular area or suburb before the prospective buyer has seen a single listing.
Read MorePosted by Ras Chunylall in Content on 02 June 2013
Tags: internet marketing, lead generation, online marketing, seo
Onsite content can be divided into two general categories, evergreen content and trending content. Just like the name indicates, evergreen web content stays useful season to season, year to year with little or no need for upkeep. Trending content generally covers a specific event or change in a market. While trending articles may bring in substantial volumes of traffic as the story breaks this can quickly fade as the article becomes out-dated or irrelevant.
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