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2020 has thrown the entire world quite a curveball. We have been sent to war - not against an army or a nation, but against the deadly COVID-19 virus, and every industry has had to rethink the way it works. Remote working has gone from being a rarity to being a necessity, and with South Africa going into a 21-day lockdown as of 27 March on the instruction of State President Cyril Ramaphosa, every company across every industry has had to reimagine what a typical working day involves.
People want information and services and they want it on the go. Mobile devices now make up over 50% of total website traffic, making mobi sites an essential tool for promoting your real estate business and ultimately generating high-quality leads.
In recent weeks we’ve covered various best practices of search optimisation, email and paid online marketing. There are however numerous other methods of generating traffic to your website that are often overlooked. While less likely to generate the volumes of traffic the above mentioned sources, these may help improve the overall quality of traffic to your website, improving the likelihood of a conversion from visitor into client.
We recently covered the shift from desktop to mobile internet usage and the importance of offering both audiences optimal website experience. After considering the advantages and disadvantages of responsive websites or the option of creating a separate mobile specific website, we at Prop Data decided to opt for the latter. It was generally decided that when targeting the mobile real estate market that a specialised mobile website would offer the end user the best possible experience.
A QR (short for quick response) code is a type of two dimensional barcode. Initially developed, patented and owned by Toyota subsidiary Denso Wave for car parts management. After deciding to not to exercise their patent rights, QR Codes have been adopted by various other industries.
Websites that have been specifically designed for mobile devices often include different functionality from those designed for stationary, or desktop, machines. This can at times be due to limitations of the device at other times they can offer additional functionality that isn't available on other devices.
We already know that there is big shift towards mobile internet usage with approximately 4 in 10 online users doing so on a mobile device. It may seem that ideally a website should be able to offer a quality mobile experience without having to change a line of code, but the reality is that a website designed specifically for mobile devices will always provide a much better user experience.
Most of us know intuitively that there has been a huge increase in mobile browsing. We see people at work, in restaurants and those waiting for others constantly fixated with their smart phones. Much of this activity it taking place online as people connect with others or search for information on a subject.
It is reported that the shift from desktop computing to mobile devices is happening faster than previously thought. The rapid adoption of smartphones and tablets represents an unprecedented transformation in the way that consumers might access digital services including the web.
Property24 recently announced that they were South Africa's 26th biggest website. This, being an impressive claim, would suggest that they have a method of determining this. On further investigation we were led to SimilarWeb.
