Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Posted by Ras Chunylall in Websites on 20 June 2014
Tags: ux, website update
We covered the value of creating a great user experience in a previous blog post. While we covered seven of the most important aspects of user experience briefly, for real estate websites the most important aspect of creating an unmatched user experience is possibly the property search.
Read MorePosted by Ras Chunylall in Websites on 16 May 2014
Tags: internet marketing, online marketing, website maintenance, website templates, website update
Launching a real estate website, as with all new projects, requires a good deal of planning and consideration. There are a few points that should be considered before undertaking the actual development itself.
Read MorePosted by Ras Chunylall in Websites on 04 April 2014
Tags: custom websites, internet marketing, marketing, online marketing, website templates
Today most property searches start online. Those searching for a new home or office will often turn to the internet for information on what is available. This quickly moved having a website from a nice to have form of marketing to a necessity. If you can't be found online, you won't be generating a lead.
Read MorePosted by Ras Chunylall in Websites on 01 April 2014
Tags: custom websites, ux, website templates, website update
The term "User Experience" (often abbreviated to "UX") can refer to many forms of interaction between a user and a system. When understanding and improving user experience, focus is given to an understanding of users, what they need, what they value, their abilities as well as any limitations that may be in place.
Read MorePosted by Ras Chunylall in Websites on 25 December 2013
Tags: adwords, analytics, google analytics, internet marketing, marketing, online marketing, paid search, property portals, social media, website maintenance
You may have noticed that there are certain times of the year that traffic may rise or fall depending on the industry you target. While just about all online business activity grinds to a halt over the year end shut downs.
Read MorePosted by Ras Chunylall in Websites on 29 November 2013
Tags: propertytube, videos, virtual tours
Real estate agents are no longer just selling homes; they are pitching the lifestyle which comes along with the property. While photos and panoramic views of properties are useful and can be quite effective, videos can provide unique, in-depth and interactive property viewing experiences. This new way of presenting a home is truly amazing, captivating a viewer and actively promoting the lifestyle through a more interactive presentation. Videos add a level of trust to a website that is difficult to do with simply words and photographs.
Read MorePosted by Ras Chunylall in Websites on 02 September 2013
Tags: multimedia, propertytube, videos, virtual tours, youtube
Turning a static property listing on your website into an interactive virtual property viewing experience can drastically improve the response on any listing. By employing interactive mediums such as a videos or virtual tours you will better engage your website visitors and increase the speed with which a property can be viewed, assessed and short-listed by providing your buyers and tenants with the tools they need to view a property as if they were actually there!
Read MorePosted by Ras Chunylall in Websites on 16 June 2013
Tags: internet marketing, lead generation, local search, online marketing, seo
When it comes to optimizing websites for local searches it is important to always include the area name in your key phrases. So instead of optimizing your website for say “experienced realtor” you might optimize it for “experienced realtor in Durban”.
Read MorePosted by Ras Chunylall in Websites on 02 March 2013
Tags: google places, internet marketing, lead generation, local search, online marketing, seo, website update
Often regarded as the number one rule in real estate, this rule rings true when marketing real estate online. We all know that the more specific the search, the more relevant your webpage is to that search and the better your chances are of converting that visitor into a lead. This is where location really comes into the mix. Most property related searches that will lead to an enquiry will include an area, after all property remains an immovable asset.
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