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How to build, segment and maintain an effective mailing list

Posted by Ras Chunylall in Email on 21 November 2014

How to build, segment and maintain an effective mailing list

Tags: email marketing, email newsletter, email stationery, lead generation

Email newsletter marketing is one of the most powerful, cost-effective and measurable forms of direct marketing as it enables you to mass communicate your marketing messages, distribute information, promote your real estate business and listings; keep your brand at the forefront of your clients mind; stay in regular contact and drive repeat traffic to your website. However, the key to any successful email newsletter marketing campaign is building, segmenting and maintaining an effective mailing list.

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