Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
The era of buying print advertising space with the hope of creating brand awareness and generating leads has passed. Now days the majority of buyers, tenants, landlords and sellers are starting their search for a local estate agent or property, online. Therefore, as a tech savvy real estate brand, your marketing objectives should be to create a dominant online presence wherever your prospective clients are starting their search online – whether it is on Google, YouTube, property portals, or via email and social media channels.
Whether your goal on Facebook is to generate leads, connect with prospective home-buyers, foster business relationships or simply build your brand's image - having a strategy will enable you to effectively make the most of your business page. However, there are several factors that assist in contributing to a successful Facebook content plan.
To gain a competitive edge in the real estate market, or to simply keep up with the rest of the pack, real estate agents should utilise social media. The use of social media provides an effective way to further connect with clients and boost real estate marketing efforts. For real estate agencies, Facebook is arguably the best social media platform used and with over 1.3 billion members worldwide, it remains the largest social networking site.
The unwritten rule of social media is the 80/20 split. That is 80% of your content should be about lifestyles, client interests and similar updates while only 20% of your content should be self-promotion. Content can be difficult to create or source, so with this in mind, we have put together a list of 10 types of content to source and post for your real estate agency’s Facebook page.
You’ve created a Facebook Page for your business, it’s slowing gaining more likes as more people are starting to like and more importantly comment on your posts. But, this isn’t happening quite a quickly as you would like it to. Once you’ve started connecting with your potential clients on Facebook, you’ll want to find other people who are likely to be interested in your product or service.
There are numerous social media networks and while we've covered to extensively, Facebook and Twitter, there are others which are quickly gaining in popularity. To complete the list of the top five social media networks we'll include LinkedIn, Pinterest and Google+.
Facebook is the world's most popular social networking website. Founded in 2004 by Harvard student Mark Zuckerberg Facebook was originally called thefacebook.
The best way to define social media is to break it down. Media is an instrument of communication, like a newspaper or television advertisement, social media would then be through the use of a social medium to promote communication. In online terms, social media would generally be a website or application that not only offers you information but interacts with you. This interaction could be as simple as requesting a comment or a vote on an article, or can be as complex making recommendations to you based on previous interaction or popularity based on other users with similar interests.
