Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Posted by Ras Chunylall in Search on 26 May 2014
Tags: glossary, internet marketing, online marketing
As with most industries, certain terms may be used regularly that may seem out of place to someone that might not be familiar with them.
Read MorePosted by Ras Chunylall in Search on 31 January 2014
Tags: glossary, internet marketing, online marketing, website maintenance
I often hear people quote hits as a measurement of website traffic or popularity. This however can be a misleading statistic as many might not understand the difference between a hit a visitor or a view.
Read MorePosted by Ras Chunylall in Search on 24 January 2014
Tags: analytics, glossary, google analytics, online marketing
There are many sources that could lead traffic to your website. We've broken down the various sources with the aim of better explaining what they mean and where these visitors are originating from.
Read MorePosted by Ras Chunylall in Search on 17 January 2014
Tags: adwords, analytics, glossary, google analytics, internet marketing, marketing, online marketing
"Analytics is the discovery and communication of meaningful patterns in data."
Read MorePosted by Ras Chunylall in Search on 10 January 2014
Tags: analytics, glossary, internet marketing, online marketing, website maintenance
The "Bounce Rate" is an internet marketing term used in web traffic analysis, generally used to determine the quality of traffic to a website or webpage. The bounce rate is recorded as percentage of visitors to any particular website who navigate away from the site after viewing only one page.
Read MorePosted by Ras Chunylall in Search on 30 September 2013
Tags: analytics, glossary, internet marketing, lead generation, marketing, online marketing
Each month, around the second, we send out the Prop Data Insights report which makes a month to month comparison in traffic volumes and traffic trends. While not particularly indepth, this report is supposed to provide a quick summary of the past month's activity, highlighting points of interest or of concern.
Read MorePosted by Ras Chunylall in Search on 05 February 2013
Tags: glossary, google, lead generation, meta tags, online marketing, website maintenance, website update
I’ve heard time and time again that “Meta Tags are Dead!” While this may ring true when it comes to gaining a good rank in the SERPs there are always two sides to every story. While it is accepted that this tag certainly isn’t going to aid your rankings, it could make a massive difference when it comes to searchers clicking through to your website.
Read MorePosted by Ras Chunylall in Search on 08 January 2013
Tags: analytics, glossary, google analytics, internet marketing, lead generation, online marketing
"Facts are meaningless. You could use facts to prove anything that’s even remotely true!” I think Homer Simpson really hit the nail on the head with this one. We are told that analytics are the way to go, time and time again. But what exactly does that mean? What exactly do you measure? What is a good measurement? What would are you really measuring to begin with?
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