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Driving high-volumes of traffic to your website is imperative in generating quality leads. In South Africa, Google currently accounts for 90% of all search traffic and up to 60 – 70% of all traffic to real estate websites – making Google, by far, the single largest source of website traffic. Therefore, the greater your organic visibility on Google, the greater the number of visits to your website and the greater your chances of converting those visitors into high quality leads.
When a search is done on Google, searchers are presented with an array of search results. Organic search results are located below paid search ads, but often enjoy a better click through rate as searchers prefer the search engine selection of webpages to that of ads. Search results are presented to searchers based on relevance. There are a number of areas that can be optimised on your real estate website to increase your relevance for innumerable searches.
We have recently covered the importance of localised search and simply being found with more and more online transactions taking place on mobile devices.
We covered the importance of localised search as far back as 2013, fast forward to 2015 and it is quite clear that local search is a leading source of business to most companies. The drastic rise in mobile use has also helped promote localised search with the major search engines tailoring search results directly based on your location.
So you’ve (re)developed your website with the aim of generating leads for your real estate business. While there are numerous ways of generating traffic to your website, traffic from organic search remains the most cost effective way of promoting your website and generating leads. By optimising your website for the search engines you increase the likelihood of reaching an ever increasing audience and growing your real estate business online.
We’ve covered Google’s Search and Display Ads in the past and how they can be effective in brand promotion and awareness, particularly to those that may not know of your company. Remarketing of these ads helps you reconnect with past visitors to your website.
As with most myths, there is a grain of truth or they’ve originated from something that was once true. As search engines become better at determining the intent of a searcher, SEO is no different.
Google Display Ads are another form of advertising within the Google AdWord framework. Google's display ads are typically those ads which are displayed on their Display Network. The Display Network is a network of third party websites that run Google's AdSense, or are in effect Google ad publishers. These websites display a mixture of plain text ads as well as banner ads in various sizes. These ads are then displayed on these websites where the publisher will make a percentage of the advertising costs that Google might charge the advertiser.
Google recently released their next generation of analytics, named Universal Analytics. Officially announced that it had been released from Beta on the 2nd of April, Universal Analytics will become the standard form of Analytics in the near future.
When most people think of Google they immediately think of Google search. While it is true that Google are synonymous with search, right down to people talking about "Googling it" to search for it, Google offer a vast range of services and products that you might not yet know of. Below is just a brief list of Google's more popular services, all of which are free (some do have paid for upgrades).
