Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
2020 has thrown the entire world quite a curveball. We have been sent to war - not against an army or a nation, but against the deadly COVID-19 virus, and every industry has had to rethink the way it works. Remote working has gone from being a rarity to being a necessity, and with South Africa going into a 21-day lockdown as of 27 March on the instruction of State President Cyril Ramaphosa, every company across every industry has had to reimagine what a typical working day involves.
People want information and services and they want it on the go. Mobile devices now make up over 50% of total website traffic, making mobi sites an essential tool for promoting your real estate business and ultimately generating high-quality leads.
As part of Prop Data’s commitment to continually find new ways to provide our clients with maximum market exposure for their property listings, we are pleased to announce our partnership with South Africa’s largest classifieds site and we welcome Gumtree to our syndication network.
In a world of instant communications, you can no longer expect to send out a press release or similar kind of real estate news piece, wait for publication and expect to generate interest in your real estate business.
We have recently covered the importance of localised search and simply being found with more and more online transactions taking place on mobile devices.
We’ve covered the importance of branded email correspondence as well as regular email newsletters for your real estate company. We’ve also established that regular news updates to your website can help convert website visitors into active leads. So we’ve established that news remains important, but what exactly makes up news?
So you’ve (re)developed your website with the aim of generating leads for your real estate business. While there are numerous ways of generating traffic to your website, traffic from organic search remains the most cost effective way of promoting your website and generating leads. By optimising your website for the search engines you increase the likelihood of reaching an ever increasing audience and growing your real estate business online.
In recent weeks we’ve covered various best practices of search optimisation, email and paid online marketing. There are however numerous other methods of generating traffic to your website that are often overlooked. While less likely to generate the volumes of traffic the above mentioned sources, these may help improve the overall quality of traffic to your website, improving the likelihood of a conversion from visitor into client.
We’ve covered Google’s Search and Display Ads in the past and how they can be effective in brand promotion and awareness, particularly to those that may not know of your company. Remarketing of these ads helps you reconnect with past visitors to your website.
As with most myths, there is a grain of truth or they’ve originated from something that was once true. As search engines become better at determining the intent of a searcher, SEO is no different.
