Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Posted by Ras Chunylall in Syndication on 06 April 2016
Tags: internet marketing, lead generation, marketing, online marketing, syndication
As part of Prop Data’s commitment to continually find new ways to provide our clients with maximum market exposure for their property listings, we are pleased to announce our partnership with South Africa’s largest classifieds site and we welcome Gumtree to our syndication network.
Read MorePosted by Ras Chunylall in Email on 30 January 2015
Tags: email marketing, email newsletter, internet marketing, lead generation, online marketing
We’ve covered the importance of branded email correspondence as well as regular email newsletters for your real estate company. We’ve also established that regular news updates to your website can help convert website visitors into active leads. So we’ve established that news remains important, but what exactly makes up news?
Read MorePosted by Ras Chunylall in Search on 16 January 2015
Tags: google, internet marketing, lead generation, online marketing, seo, website maintenance
So you’ve (re)developed your website with the aim of generating leads for your real estate business. While there are numerous ways of generating traffic to your website, traffic from organic search remains the most cost effective way of promoting your website and generating leads. By optimising your website for the search engines you increase the likelihood of reaching an ever increasing audience and growing your real estate business online.
Read MorePosted by Ras Chunylall in Websites on 09 January 2015
Tags: content marketing, internet marketing, lead generation, marketing, tips
In recent weeks we’ve covered various best practices of search optimisation, email and paid online marketing. There are however numerous other methods of generating traffic to your website that are often overlooked. While less likely to generate the volumes of traffic the above mentioned sources, these may help improve the overall quality of traffic to your website, improving the likelihood of a conversion from visitor into client.
Read MorePosted by Ras Chunylall in Social on 28 November 2014
Tags: facebook, lead generation, marketing, online marketing, social media
You’ve created a Facebook Page for your business, it’s slowing gaining more likes as more people are starting to like and more importantly comment on your posts. But, this isn’t happening quite a quickly as you would like it to. Once you’ve started connecting with your potential clients on Facebook, you’ll want to find other people who are likely to be interested in your product or service.
Read MorePosted by Ras Chunylall in Email on 21 November 2014
Tags: email marketing, email newsletter, email stationery, lead generation
Email newsletter marketing is one of the most powerful, cost-effective and measurable forms of direct marketing as it enables you to mass communicate your marketing messages, distribute information, promote your real estate business and listings; keep your brand at the forefront of your clients mind; stay in regular contact and drive repeat traffic to your website. However, the key to any successful email newsletter marketing campaign is building, segmenting and maintaining an effective mailing list.
Read MorePosted by Ras Chunylall in Search on 31 October 2014
Tags: adwords, display ads, google, google adwords, google services, internet marketing, lead generation, paid search, ppc
We’ve covered Google’s Search and Display Ads in the past and how they can be effective in brand promotion and awareness, particularly to those that may not know of your company. Remarketing of these ads helps you reconnect with past visitors to your website.
Read MorePosted by Ras Chunylall in Search on 24 October 2014
Tags: google, google adwords, internet marketing, lead generation, meta tags, online marketing, seo
As with most myths, there is a grain of truth or they’ve originated from something that was once true. As search engines become better at determining the intent of a searcher, SEO is no different.
Read MorePosted by Ras Chunylall in Websites on 17 October 2014
Tags: lead generation, mobi, mobile web
We recently covered the shift from desktop to mobile internet usage and the importance of offering both audiences optimal website experience. After considering the advantages and disadvantages of responsive websites or the option of creating a separate mobile specific website, we at Prop Data decided to opt for the latter. It was generally decided that when targeting the mobile real estate market that a specialised mobile website would offer the end user the best possible experience.
Read MorePosted by Ras Chunylall in Websites on 03 October 2014
Tags: internet marketing, lead generation, marketing, online marketing
A QR (short for quick response) code is a type of two dimensional barcode. Initially developed, patented and owned by Toyota subsidiary Denso Wave for car parts management. After deciding to not to exercise their patent rights, QR Codes have been adopted by various other industries.
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