Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
We recently covered how to create a perfect area profile, the aim being to sell an area and lifestyle to a prospective buyer before they have even seen a listing in that area. New developments are very similar, in that you can promote a development itself to those looking for a particular lifestyle by simply describing the development itself and what it has to offer the prospective buyer.
Property24 recently announced that they were South Africa's 26th biggest website. This, being an impressive claim, would suggest that they have a method of determining this. On further investigation we were led to SimilarWeb.
We have covered the benefits of syndicating your listings to other real estate related websites in previous posts. It is important however to note that not all portals offer the same type of level of service. Some portals may only cater to particular industry while others may require a payment for placement.
Each month, around the second, we send out the Prop Data Insights report which makes a month to month comparison in traffic volumes and traffic trends. While not particularly indepth, this report is supposed to provide a quick summary of the past month's activity, highlighting points of interest or of concern.
Posting fresh, new, and relevant news articles on your website on a regular basis can drastically improve your rankings on Google and the other major search engines. Not only does a good news article add value to your website’s content and improve the visitor’s overall website experience, but once it has been indexed the search engines will rank the article, generate inbound links and ultimately increase traffic to your website. If the article is unique, newsworthy and useful, then visitors are more likely to comment or share the article on Facebook, Twitter, Blogs or other social media sites. So a good news article is good for business.
Without driving any more traffic to your website you can drastically increase the quantity of leads generated by simply improving the quality of your website’s property listings. This is key factor in Conversion Optimisation – the process of improving a website and enhancing the user’s online experience for the sole purpose of increasing the conversion rate of visits into leads.
When it comes to optimizing websites for local searches it is important to always include the area name in your key phrases. So instead of optimizing your website for say “experienced realtor” you might optimize it for “experienced realtor in Durban”.
Onsite content can be divided into two general categories, evergreen content and trending content. Just like the name indicates, evergreen web content stays useful season to season, year to year with little or no need for upkeep. Trending content generally covers a specific event or change in a market. While trending articles may bring in substantial volumes of traffic as the story breaks this can quickly fade as the article becomes out-dated or irrelevant.
Localised search is fast becoming the most popular way of finding a business online. In fact, according to Google, up to 97% of consumers search for local businesses online and we all know that there is no bigger online business directory than Google Places!
