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Whether your goal on Facebook is to generate leads, connect with prospective home-buyers, foster business relationships or simply build your brand's image - having a strategy will enable you to effectively make the most of your business page. However, there are several factors that assist in contributing to a successful Facebook content plan.
With more and more buyers and tenants starting their property search online, property portals and online classified websites have become an essential advertising medium for all South African estate agencies and a prime sources of leads. Property portals aggregate property listings from multiple estate agencies enabling buyers and tenants to search and compare all available properties in a particular neighbourhood on one site.
As part of Prop Data’s commitment to continually find new ways to provide our clients with maximum market exposure for their property listings, we are pleased to announce our partnership with South Africa’s largest classifieds site and we welcome Gumtree to our syndication network.
In a world of instant communications, you can no longer expect to send out a press release or similar kind of real estate news piece, wait for publication and expect to generate interest in your real estate business.
In recent weeks we’ve covered various best practices of search optimisation, email and paid online marketing. There are however numerous other methods of generating traffic to your website that are often overlooked. While less likely to generate the volumes of traffic the above mentioned sources, these may help improve the overall quality of traffic to your website, improving the likelihood of a conversion from visitor into client.
The unwritten rule of social media is the 80/20 split. That is 80% of your content should be about lifestyles, client interests and similar updates while only 20% of your content should be self-promotion. Content can be difficult to create or source, so with this in mind, we have put together a list of 10 types of content to source and post for your real estate agency’s Facebook page.
You’ve created a Facebook Page for your business, it’s slowing gaining more likes as more people are starting to like and more importantly comment on your posts. But, this isn’t happening quite a quickly as you would like it to. Once you’ve started connecting with your potential clients on Facebook, you’ll want to find other people who are likely to be interested in your product or service.
A QR (short for quick response) code is a type of two dimensional barcode. Initially developed, patented and owned by Toyota subsidiary Denso Wave for car parts management. After deciding to not to exercise their patent rights, QR Codes have been adopted by various other industries.
Property24 recently announced that they were South Africa's 26th biggest website. This, being an impressive claim, would suggest that they have a method of determining this. On further investigation we were led to SimilarWeb.
As discussed previously, web syndication offers many benefits. The greatest benefit of being able to syndicate your real estate listings remains the fact that your data needs only be captured once. This also ensures that if you have to update your data you needn't worry about updating several databases or platforms.
