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People want information and services and they want it on the go. Mobile devices now make up over 50% of total website traffic, making mobi sites an essential tool for promoting your real estate business and ultimately generating high-quality leads.
We covered the importance of localised search as far back as 2013, fast forward to 2015 and it is quite clear that local search is a leading source of business to most companies. The drastic rise in mobile use has also helped promote localised search with the major search engines tailoring search results directly based on your location.
We recently covered the shift from desktop to mobile internet usage and the importance of offering both audiences optimal website experience. After considering the advantages and disadvantages of responsive websites or the option of creating a separate mobile specific website, we at Prop Data decided to opt for the latter. It was generally decided that when targeting the mobile real estate market that a specialised mobile website would offer the end user the best possible experience.
Websites that have been specifically designed for mobile devices often include different functionality from those designed for stationary, or desktop, machines. This can at times be due to limitations of the device at other times they can offer additional functionality that isn't available on other devices.
We already know that there is big shift towards mobile internet usage with approximately 4 in 10 online users doing so on a mobile device. It may seem that ideally a website should be able to offer a quality mobile experience without having to change a line of code, but the reality is that a website designed specifically for mobile devices will always provide a much better user experience.
Most of us know intuitively that there has been a huge increase in mobile browsing. We see people at work, in restaurants and those waiting for others constantly fixated with their smart phones. Much of this activity it taking place online as people connect with others or search for information on a subject.
It is reported that the shift from desktop computing to mobile devices is happening faster than previously thought. The rapid adoption of smartphones and tablets represents an unprecedented transformation in the way that consumers might access digital services including the web.