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Posted by Ras Chunylall in Search on 31 October 2014
Tags: adwords, display ads, google, google adwords, google services, internet marketing, lead generation, paid search, ppc
We’ve covered Google’s Search and Display Ads in the past and how they can be effective in brand promotion and awareness, particularly to those that may not know of your company. Remarketing of these ads helps you reconnect with past visitors to your website.
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Posted by Ras Chunylall in Search on 28 February 2014
Tags: adwords, online marketing, paid search, ppc
We have covered many aspects of paid search over course of this month however most of the points covered have been focused on the cost-per-click model and primarily in the form of Google AdWords.
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Posted by Ras Chunylall in Search on 21 February 2014
Tags: adwords, google adwords, paid search, ppc
Every time someone searches on Google, AdWords runs an auction to determine which of the ads will show on the search results page, and their rank on the page. In order to place your ads in this auction, you first have to choose how much you'd like to bid. The most commonly used bidding strategy is the cost per click bidding option, which means they only accrue costs based on the clicks that the ads generate.
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Posted by Ras Chunylall in Search on 14 February 2014
Tags: adwords, google adwords, paid search, ppc
AdWords (also referred to as "Google AdWords") is a paid search advertising service by Google for businesses or organisations wanting to display ads on Google and its advertising network. The AdWords program enables these businesses and organisations to set a budget for advertising and only pay when people click the ads.
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Posted by Ras Chunylall in Search on 07 February 2014
Tags: adwords, google adwords, paid search, ppc
Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click - PPC) or less commonly, when your ad is displayed (cost-per-impression - CPM).
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