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With more and more buyers and tenants starting their property search online, property portals and online classified websites have become an essential advertising medium for all South African estate agencies and a prime sources of leads. Property portals aggregate property listings from multiple estate agencies enabling buyers and tenants to search and compare all available properties in a particular neighbourhood on one site.
Property24 recently announced that they were South Africa's 26th biggest website. This, being an impressive claim, would suggest that they have a method of determining this. On further investigation we were led to SimilarWeb.
We have covered the benefits of syndicating your listings to other real estate related websites in previous posts. It is important however to note that not all portals offer the same type of level of service. Some portals may only cater to particular industry while others may require a payment for placement.
As discussed previously, web syndication offers many benefits. The greatest benefit of being able to syndicate your real estate listings remains the fact that your data needs only be captured once. This also ensures that if you have to update your data you needn't worry about updating several databases or platforms.
You may have noticed that there are certain times of the year that traffic may rise or fall depending on the industry you target. While just about all online business activity grinds to a halt over the year end shut downs.
