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When a search is done on Google, searchers are presented with an array of search results. Organic search results are located below paid search ads, but often enjoy a better click through rate as searchers prefer the search engine selection of webpages to that of ads. Search results are presented to searchers based on relevance. There are a number of areas that can be optimised on your real estate website to increase your relevance for innumerable searches.
With most property searches originating online, it is becoming increasingly important to ensure that prospective clients can find your real estate website easily. Can you be found on Google organically or through paid search? Here's the difference and benefits of each.
After about a year of relative inactivity, is Google's Panda back from the dead? Multiple webmaster forums, including industry leaders, have reported that Google's latest update appears to focus primarily on the quality of content on a website. Are you making the most of your real estate website?
In a world of instant communications, you can no longer expect to send out a press release or similar kind of real estate news piece, wait for publication and expect to generate interest in your real estate business.
So you’ve (re)developed your website with the aim of generating leads for your real estate business. While there are numerous ways of generating traffic to your website, traffic from organic search remains the most cost effective way of promoting your website and generating leads. By optimising your website for the search engines you increase the likelihood of reaching an ever increasing audience and growing your real estate business online.
As with most myths, there is a grain of truth or they’ve originated from something that was once true. As search engines become better at determining the intent of a searcher, SEO is no different.
We recently covered how to create a perfect area profile, the aim being to sell an area and lifestyle to a prospective buyer before they have even seen a listing in that area. New developments are very similar, in that you can promote a development itself to those looking for a particular lifestyle by simply describing the development itself and what it has to offer the prospective buyer.
Every website owner has the desire to not only have a beautiful, functional website, but also for that website to become an active marketing tool. The first step for any website to being successful is being found. Visibility in the various search engines, more often primarily by Google, is then crucial to being found.
When somebody mentions something about a “landing page” or even a “doorway page” you may immediately dismiss that as an archaic practice. But today with the search engines indexing almost every page (and document) of a website, “Every page of a site indexed by search engines is a potential landing page.”
SEO has evolved from a business of attaining rankings to one that drives quality traffic to a website. Often our SEO clients will want to rank for very broad search phrases such as "real estate" or "homes for sale", however these phrases are unlikely to draw a targeted visitor. While there may indeed be a large volume of these searches there appears to be little intent so the likelihood of a smaller agency being able to match such a broad search is slim. Conversely large real estate portals can often match such a broad search as they are likely to cover a larger number of areas, additional services or more information.
