Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
The era of buying print advertising space with the hope of creating brand awareness and generating leads has passed. Now days the majority of buyers, tenants, landlords and sellers are starting their search for a local estate agent or property, online. Therefore, as a tech savvy real estate brand, your marketing objectives should be to create a dominant online presence wherever your prospective clients are starting their search online – whether it is on Google, YouTube, property portals, or via email and social media channels.
To gain a competitive edge in the real estate market, or to simply keep up with the rest of the pack, real estate agents should utilise social media. The use of social media provides an effective way to further connect with clients and boost real estate marketing efforts. For real estate agencies, Facebook is arguably the best social media platform used and with over 1.3 billion members worldwide, it remains the largest social networking site.
We’ve recently covered the how and why of a Google My Business listing, however not all listings are equal. What makes one listing more valuable or more effective than another?
The unwritten rule of social media is the 80/20 split. That is 80% of your content should be about lifestyles, client interests and similar updates while only 20% of your content should be self-promotion. Content can be difficult to create or source, so with this in mind, we have put together a list of 10 types of content to source and post for your real estate agency’s Facebook page.
You’ve created a Facebook Page for your business, it’s slowing gaining more likes as more people are starting to like and more importantly comment on your posts. But, this isn’t happening quite a quickly as you would like it to. Once you’ve started connecting with your potential clients on Facebook, you’ll want to find other people who are likely to be interested in your product or service.
There are numerous social media networks and while we've covered to extensively, Facebook and Twitter, there are others which are quickly gaining in popularity. To complete the list of the top five social media networks we'll include LinkedIn, Pinterest and Google+.
Twitter is an online social networking service that allows users to send and read short 140-character text messages, called tweets. Registered users and read and post tweets but unregistered users are only able to read publicly available posts. Tweets are publically visible by default, but users can restrict message delivery to just authorised followers.
Facebook is the world's most popular social networking website. Founded in 2004 by Harvard student Mark Zuckerberg Facebook was originally called thefacebook.
The best way to define social media is to break it down. Media is an instrument of communication, like a newspaper or television advertisement, social media would then be through the use of a social medium to promote communication. In online terms, social media would generally be a website or application that not only offers you information but interacts with you. This interaction could be as simple as requesting a comment or a vote on an article, or can be as complex making recommendations to you based on previous interaction or popularity based on other users with similar interests.
You may have noticed that there are certain times of the year that traffic may rise or fall depending on the industry you target. While just about all online business activity grinds to a halt over the year end shut downs.
