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So you’ve (re)developed your website with the aim of generating leads for your real estate business. While there are numerous ways of generating traffic to your website, traffic from organic search remains the most cost effective way of promoting your website and generating leads. By optimising your website for the search engines you increase the likelihood of reaching an ever increasing audience and growing your real estate business online.
We already know that there is big shift towards mobile internet usage with approximately 4 in 10 online users doing so on a mobile device. It may seem that ideally a website should be able to offer a quality mobile experience without having to change a line of code, but the reality is that a website designed specifically for mobile devices will always provide a much better user experience.
Launching a real estate website, as with all new projects, requires a good deal of planning and consideration. There are a few points that should be considered before undertaking the actual development itself.
Web Spam is defined as: "Irrelevant or unsolicited messages sent over the Internet, typically to large numbers of users, for the purposes of advertising, phishing, spreading malware, etc."
I often hear people quote hits as a measurement of website traffic or popularity. This however can be a misleading statistic as many might not understand the difference between a hit a visitor or a view.
The "Bounce Rate" is an internet marketing term used in web traffic analysis, generally used to determine the quality of traffic to a website or webpage. The bounce rate is recorded as percentage of visitors to any particular website who navigate away from the site after viewing only one page.
You may have noticed that there are certain times of the year that traffic may rise or fall depending on the industry you target. While just about all online business activity grinds to a halt over the year end shut downs.
Without driving any more traffic to your website you can drastically increase the quantity of leads generated by simply improving the quality of your website’s property listings. This is key factor in Conversion Optimisation – the process of improving a website and enhancing the user’s online experience for the sole purpose of increasing the conversion rate of visits into leads.
A CAPTCHA is a program that can generate and grade tests that humans can pass but current computer programs cannot. While these are most commonly seen as letters often mixed with numbers in a bizarre and often barely legible font types, others could be simple math problems or images.
I’ve heard time and time again that “Meta Tags are Dead!” While this may ring true when it comes to gaining a good rank in the SERPs there are always two sides to every story. While it is accepted that this tag certainly isn’t going to aid your rankings, it could make a massive difference when it comes to searchers clicking through to your website.
