CONCEPT

We wanted to create a mobi website with design and functionality working together to provide the user with the best possible mobile property search experience. It had to take advantage of the user's physical location and mobile interactions that only a smartphone can offer a property searcher on the move.

EXECUTION

The visual design of the product had to allow for it’s release across multiple clients and would need to be have a number of customisable elements to give the client a custom feel without compromising the integrity of a product based solution with shared assets and code.

The Search Experience

TECHNOLOGY & INNOVATION

Mobile devices are by their nature moveable and as such interact better with location based functionality than more traditional means of communication.

Mobile focused functionality

RESULTS

Aug ‘14
Sep ‘14

New Electronic
Leads

+26%*

Aug ‘14
Sep ‘14

Mobile
Traffic

+123%

Aug ‘14
Sep ‘14

Bounce
Rate

-20%

Stats are taken from the performance of m.leapfrog.co.za after taking over from a 3rd party mobile website in September 2014.

* Taken from Prop Data Management System

Prop Data's creative and technical input has been outstanding in establishing our website and mobi applications as some of the best in the world.

Bruce Swain

Managing Director, Leapfrog