CONCEPT

To create an effective online presence for Wakefields Estate Agents and send a loud and clear message to buyers, sellers and competitors alike that Wakefields had not only moved online but it planned on dominating the online real estate space in KwaZulu Natal, just as it had once done in traditional media. We pitched revised logo, corporate identity and new brand message adverts as part of the new integrated online marketing campaign.

Identified problems to overcome

- Dated logo and corporate identity.
- Lack of consistency in brand execution.
- No brand message campaign.
- Limited online presence.

EXECUTION

Corporate Identity

Brand Messages

Print & Branding

TECHNOLOGY & INNOVATION

Mobi Site

Facebook Integration

Automated Monthly Email Newsletter

Responsive
Design

RESULTS

Dec ‘13
Oct ‘14

Unique Website
Visitors

+138%

Dec ‘13
Oct ‘14

Facebook
Page Likes

+1,848%

Dec ‘13
Oct ‘14

New Electronic
Leads

+555%

Prop Data have been responsible for Wakefields’ digital marketing and upgrades to our corporate image since November 2013. They have been amazing in taking our brand and digital presence to a new level and it’s been a move that I am ecstatic about. The response of our clients and agents to the change has been exceptional!

Myles Wakefield

CEO, Wakefields Real Estate (Pty) Ltd