Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
We already know that there is big shift towards mobile internet usage with approximately 4 in 10 online users doing so on a mobile device. It may seem that ideally a website should be able to offer a quality mobile experience without having to change a line of code, but the reality is that a website designed specifically for mobile devices will always provide a much better user experience.
Most of us know intuitively that there has been a huge increase in mobile browsing. We see people at work, in restaurants and those waiting for others constantly fixated with their smart phones. Much of this activity it taking place online as people connect with others or search for information on a subject.
It is reported that the shift from desktop computing to mobile devices is happening faster than previously thought. The rapid adoption of smartphones and tablets represents an unprecedented transformation in the way that consumers might access digital services including the web.
Property24 recently announced that they were South Africa's 26th biggest website. This, being an impressive claim, would suggest that they have a method of determining this. On further investigation we were led to SimilarWeb.
Every website owner has the desire to not only have a beautiful, functional website, but also for that website to become an active marketing tool. The first step for any website to being successful is being found. Visibility in the various search engines, more often primarily by Google, is then crucial to being found.
We have covered the benefits of syndicating your listings to other real estate related websites in previous posts. It is important however to note that not all portals offer the same type of level of service. Some portals may only cater to particular industry while others may require a payment for placement.
As discussed previously, web syndication offers many benefits. The greatest benefit of being able to syndicate your real estate listings remains the fact that your data needs only be captured once. This also ensures that if you have to update your data you needn't worry about updating several databases or platforms.
We covered the value of creating a great user experience in a previous blog post. While we covered seven of the most important aspects of user experience briefly, for real estate websites the most important aspect of creating an unmatched user experience is possibly the property search.
When somebody mentions something about a “landing page” or even a “doorway page” you may immediately dismiss that as an archaic practice. But today with the search engines indexing almost every page (and document) of a website, “Every page of a site indexed by search engines is a potential landing page.”
Websites are generally built on a specific framework using a standardised design. These designs are often referred to as the template; however it would be more accurate to describe this as a boilerplate design. Often these are one-off designs intended for a single purpose, more frequently however these are created to be used time and again - occasionally with minor modifications.
