Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Posted by Ras Chunylall in Search on 26 May 2014
Tags: glossary, internet marketing, online marketing
As with most industries, certain terms may be used regularly that may seem out of place to someone that might not be familiar with them.
Read MorePosted by Ras Chunylall in Search on 23 May 2014
Tags: display ads, google
Google Display Ads are another form of advertising within the Google AdWord framework. Google's display ads are typically those ads which are displayed on their Display Network. The Display Network is a network of third party websites that run Google's AdSense, or are in effect Google ad publishers. These websites display a mixture of plain text ads as well as banner ads in various sizes. These ads are then displayed on these websites where the publisher will make a percentage of the advertising costs that Google might charge the advertiser.
Read MorePosted by Ras Chunylall in Websites on 16 May 2014
Tags: internet marketing, online marketing, website maintenance, website templates, website update
Launching a real estate website, as with all new projects, requires a good deal of planning and consideration. There are a few points that should be considered before undertaking the actual development itself.
Read MorePosted by Ras Chunylall in Search on 09 May 2014
Google recently released their next generation of analytics, named Universal Analytics. Officially announced that it had been released from Beta on the 2nd of April, Universal Analytics will become the standard form of Analytics in the near future.
Read MorePosted by Ras Chunylall in Syndication on 02 May 2014
Tags: marketing, online marketing
Web syndication is a form of syndication in which website material is made available to multiple other sites. More commonly, web syndication refers to making web feeds available from a similar website in order to provide other people with a summary or update of the website's recently added content (for example, the latest news or new listing information).
Read MorePosted by Ras Chunylall in Search on 25 April 2014
Tags: google, google maps, google places, google services, youtube
When most people think of Google they immediately think of Google search. While it is true that Google are synonymous with search, right down to people talking about "Googling it" to search for it, Google offer a vast range of services and products that you might not yet know of. Below is just a brief list of Google's more popular services, all of which are free (some do have paid for upgrades).
Read MorePosted by Ras Chunylall in Social on 18 April 2014
Tags: facebook, google, linkedin, pinterest, social media, twitter
There are numerous social media networks and while we've covered to extensively, Facebook and Twitter, there are others which are quickly gaining in popularity. To complete the list of the top five social media networks we'll include LinkedIn, Pinterest and Google+.
Read MorePosted by Ras Chunylall in Search on 11 April 2014
Tags: online marketing, seo
SEO has evolved from a business of attaining rankings to one that drives quality traffic to a website. Often our SEO clients will want to rank for very broad search phrases such as "real estate" or "homes for sale", however these phrases are unlikely to draw a targeted visitor. While there may indeed be a large volume of these searches there appears to be little intent so the likelihood of a smaller agency being able to match such a broad search is slim. Conversely large real estate portals can often match such a broad search as they are likely to cover a larger number of areas, additional services or more information.
Read MorePosted by Ras Chunylall in Websites on 04 April 2014
Tags: custom websites, internet marketing, marketing, online marketing, website templates
Today most property searches start online. Those searching for a new home or office will often turn to the internet for information on what is available. This quickly moved having a website from a nice to have form of marketing to a necessity. If you can't be found online, you won't be generating a lead.
Read MorePosted by Ras Chunylall in Websites on 01 April 2014
Tags: custom websites, ux, website templates, website update
The term "User Experience" (often abbreviated to "UX") can refer to many forms of interaction between a user and a system. When understanding and improving user experience, focus is given to an understanding of users, what they need, what they value, their abilities as well as any limitations that may be in place.
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