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Without driving any more traffic to your website you can drastically increase the quantity of leads generated by simply improving the quality of your website’s property listings. This is key factor in Conversion Optimisation – the process of improving a website and enhancing the user’s online experience for the sole purpose of increasing the conversion rate of visits into leads.
A CAPTCHA is a program that can generate and grade tests that humans can pass but current computer programs cannot. While these are most commonly seen as letters often mixed with numbers in a bizarre and often barely legible font types, others could be simple math problems or images.
When it comes to optimizing websites for local searches it is important to always include the area name in your key phrases. So instead of optimizing your website for say “experienced realtor” you might optimize it for “experienced realtor in Durban”.
Onsite content can be divided into two general categories, evergreen content and trending content. Just like the name indicates, evergreen web content stays useful season to season, year to year with little or no need for upkeep. Trending content generally covers a specific event or change in a market. While trending articles may bring in substantial volumes of traffic as the story breaks this can quickly fade as the article becomes out-dated or irrelevant.
Localised search is fast becoming the most popular way of finding a business online. In fact, according to Google, up to 97% of consumers search for local businesses online and we all know that there is no bigger online business directory than Google Places!
In internet marketing, conversion optimisation is the method of creating an experience for a website visitor with the goal of increasing the likelihood of that visitor converting into an active lead. You’ve managed to draw traffic to your website; visitors have remained on the website and have come across a listing that interests them. The goal now is to convert that visitor into a genuine lead. This is where conversion optimisation comes into its own, maximising the likelihood of a visitor taking some action and making contact with the website owner in some way.
Often regarded as the number one rule in real estate, this rule rings true when marketing real estate online. We all know that the more specific the search, the more relevant your webpage is to that search and the better your chances are of converting that visitor into a lead. This is where location really comes into the mix. Most property related searches that will lead to an enquiry will include an area, after all property remains an immovable asset.
I’ve heard time and time again that “Meta Tags are Dead!” While this may ring true when it comes to gaining a good rank in the SERPs there are always two sides to every story. While it is accepted that this tag certainly isn’t going to aid your rankings, it could make a massive difference when it comes to searchers clicking through to your website.
"Facts are meaningless. You could use facts to prove anything that’s even remotely true!” I think Homer Simpson really hit the nail on the head with this one. We are told that analytics are the way to go, time and time again. But what exactly does that mean? What exactly do you measure? What is a good measurement? What would are you really measuring to begin with?
