Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Posted by Ras Chunylall in Email on 29 January 2014
Tags: email alert, email marketing, email newsletter, email stationery
Every email that is sent from your office is a potential branding opportunity to create attention in your client’s inbox and drive high quality traffic to your website.
Read MorePosted by Ras Chunylall in Search on 24 January 2014
Tags: analytics, glossary, google analytics, online marketing
There are many sources that could lead traffic to your website. We've broken down the various sources with the aim of better explaining what they mean and where these visitors are originating from.
Read MorePosted by Ras Chunylall in Search on 17 January 2014
Tags: adwords, analytics, glossary, google analytics, internet marketing, marketing, online marketing
"Analytics is the discovery and communication of meaningful patterns in data."
Read MorePosted by Ras Chunylall in Search on 10 January 2014
Tags: analytics, glossary, internet marketing, online marketing, website maintenance
The "Bounce Rate" is an internet marketing term used in web traffic analysis, generally used to determine the quality of traffic to a website or webpage. The bounce rate is recorded as percentage of visitors to any particular website who navigate away from the site after viewing only one page.
Read MorePosted by Ras Chunylall in Websites on 25 December 2013
Tags: adwords, analytics, google analytics, internet marketing, marketing, online marketing, paid search, property portals, social media, website maintenance
You may have noticed that there are certain times of the year that traffic may rise or fall depending on the industry you target. While just about all online business activity grinds to a halt over the year end shut downs.
Read MorePosted by Ras Chunylall in Websites on 29 November 2013
Tags: propertytube, videos, virtual tours
Real estate agents are no longer just selling homes; they are pitching the lifestyle which comes along with the property. While photos and panoramic views of properties are useful and can be quite effective, videos can provide unique, in-depth and interactive property viewing experiences. This new way of presenting a home is truly amazing, captivating a viewer and actively promoting the lifestyle through a more interactive presentation. Videos add a level of trust to a website that is difficult to do with simply words and photographs.
Read MorePosted by Ras Chunylall in Search on 31 October 2013
Tags: google, internet marketing, online marketing, seo
Setting the online marketing community abuzz, and officially announced on the 26th of September, Google suggested that their new search algorithm "Hummingbird" had already been in effect for about a month. The "Hummingbird" update represents the biggest change to Google's search functionality in the past 10 years.
Read MorePosted by Ras Chunylall in Search on 30 September 2013
Tags: analytics, glossary, internet marketing, lead generation, marketing, online marketing
Each month, around the second, we send out the Prop Data Insights report which makes a month to month comparison in traffic volumes and traffic trends. While not particularly indepth, this report is supposed to provide a quick summary of the past month's activity, highlighting points of interest or of concern.
Read MorePosted by Ras Chunylall in Websites on 02 September 2013
Tags: multimedia, propertytube, videos, virtual tours, youtube
Turning a static property listing on your website into an interactive virtual property viewing experience can drastically improve the response on any listing. By employing interactive mediums such as a videos or virtual tours you will better engage your website visitors and increase the speed with which a property can be viewed, assessed and short-listed by providing your buyers and tenants with the tools they need to view a property as if they were actually there!
Read MorePosted by Ras Chunylall in Search on 16 August 2013
Tags: internet marketing, lead generation, online marketing, seo
Posting fresh, new, and relevant news articles on your website on a regular basis can drastically improve your rankings on Google and the other major search engines. Not only does a good news article add value to your website’s content and improve the visitor’s overall website experience, but once it has been indexed the search engines will rank the article, generate inbound links and ultimately increase traffic to your website. If the article is unique, newsworthy and useful, then visitors are more likely to comment or share the article on Facebook, Twitter, Blogs or other social media sites. So a good news article is good for business.
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