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SEO has evolved from a business of attaining rankings to one that drives quality traffic to a website. Often our SEO clients will want to rank for very broad search phrases such as "real estate" or "homes for sale", however these phrases are unlikely to draw a targeted visitor. While there may indeed be a large volume of these searches there appears to be little intent so the likelihood of a smaller agency being able to match such a broad search is slim. Conversely large real estate portals can often match such a broad search as they are likely to cover a larger number of areas, additional services or more information.
Today most property searches start online. Those searching for a new home or office will often turn to the internet for information on what is available. This quickly moved having a website from a nice to have form of marketing to a necessity. If you can't be found online, you won't be generating a lead.
The term "User Experience" (often abbreviated to "UX") can refer to many forms of interaction between a user and a system. When understanding and improving user experience, focus is given to an understanding of users, what they need, what they value, their abilities as well as any limitations that may be in place.
Twitter is an online social networking service that allows users to send and read short 140-character text messages, called tweets. Registered users and read and post tweets but unregistered users are only able to read publicly available posts. Tweets are publically visible by default, but users can restrict message delivery to just authorised followers.
Facebook is the world's most popular social networking website. Founded in 2004 by Harvard student Mark Zuckerberg Facebook was originally called thefacebook.
Web Spam is defined as: "Irrelevant or unsolicited messages sent over the Internet, typically to large numbers of users, for the purposes of advertising, phishing, spreading malware, etc."
The best way to define social media is to break it down. Media is an instrument of communication, like a newspaper or television advertisement, social media would then be through the use of a social medium to promote communication. In online terms, social media would generally be a website or application that not only offers you information but interacts with you. This interaction could be as simple as requesting a comment or a vote on an article, or can be as complex making recommendations to you based on previous interaction or popularity based on other users with similar interests.
One of the primary objectives of a Prop Data website is to encourage visitors to ‘opt in’ and subscribe to our client’s monthly email newsletter. The idea is to build a large and qualified database of prospective buyers, sellers, landlords and tenants and then communicate with them on a regular basis via email.
We have covered many aspects of paid search over course of this month however most of the points covered have been focused on the cost-per-click model and primarily in the form of Google AdWords.
Every time someone searches on Google, AdWords runs an auction to determine which of the ads will show on the search results page, and their rank on the page. In order to place your ads in this auction, you first have to choose how much you'd like to bid. The most commonly used bidding strategy is the cost per click bidding option, which means they only accrue costs based on the clicks that the ads generate.
