Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Posted by Ras Chunylall in Search on 14 February 2014
Tags: adwords, google adwords, paid search, ppc
AdWords (also referred to as "Google AdWords") is a paid search advertising service by Google for businesses or organisations wanting to display ads on Google and its advertising network. The AdWords program enables these businesses and organisations to set a budget for advertising and only pay when people click the ads.
Read MorePosted by Ras Chunylall in Search on 07 February 2014
Tags: adwords, google adwords, paid search, ppc
Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click - PPC) or less commonly, when your ad is displayed (cost-per-impression - CPM).
Read MorePosted by Ras Chunylall in Search on 31 January 2014
Tags: glossary, internet marketing, online marketing, website maintenance
I often hear people quote hits as a measurement of website traffic or popularity. This however can be a misleading statistic as many might not understand the difference between a hit a visitor or a view.
Read MorePosted by Ras Chunylall in Email on 29 January 2014
Tags: email alert, email marketing, email newsletter, email stationery
Every email that is sent from your office is a potential branding opportunity to create attention in your client’s inbox and drive high quality traffic to your website.
Read MorePosted by Ras Chunylall in Search on 24 January 2014
Tags: analytics, glossary, google analytics, online marketing
There are many sources that could lead traffic to your website. We've broken down the various sources with the aim of better explaining what they mean and where these visitors are originating from.
Read MorePosted by Ras Chunylall in Search on 17 January 2014
Tags: adwords, analytics, glossary, google analytics, internet marketing, marketing, online marketing
"Analytics is the discovery and communication of meaningful patterns in data."
Read MorePosted by Ras Chunylall in Search on 10 January 2014
Tags: analytics, glossary, internet marketing, online marketing, website maintenance
The "Bounce Rate" is an internet marketing term used in web traffic analysis, generally used to determine the quality of traffic to a website or webpage. The bounce rate is recorded as percentage of visitors to any particular website who navigate away from the site after viewing only one page.
Read MorePosted by Ras Chunylall in Websites on 25 December 2013
Tags: adwords, analytics, google analytics, internet marketing, marketing, online marketing, paid search, property portals, social media, website maintenance
You may have noticed that there are certain times of the year that traffic may rise or fall depending on the industry you target. While just about all online business activity grinds to a halt over the year end shut downs.
Read MorePosted by Ras Chunylall in Websites on 29 November 2013
Tags: propertytube, videos, virtual tours
Real estate agents are no longer just selling homes; they are pitching the lifestyle which comes along with the property. While photos and panoramic views of properties are useful and can be quite effective, videos can provide unique, in-depth and interactive property viewing experiences. This new way of presenting a home is truly amazing, captivating a viewer and actively promoting the lifestyle through a more interactive presentation. Videos add a level of trust to a website that is difficult to do with simply words and photographs.
Read MorePosted by Ras Chunylall in Search on 31 October 2013
Tags: google, internet marketing, online marketing, seo
Setting the online marketing community abuzz, and officially announced on the 26th of September, Google suggested that their new search algorithm "Hummingbird" had already been in effect for about a month. The "Hummingbird" update represents the biggest change to Google's search functionality in the past 10 years.
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