Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Each month, around the second, we send out the Prop Data Insights report which makes a month to month comparison in traffic volumes and traffic trends. While not particularly indepth, this report is supposed to provide a quick summary of the past month's activity, highlighting points of interest or of concern.
Turning a static property listing on your website into an interactive virtual property viewing experience can drastically improve the response on any listing. By employing interactive mediums such as a videos or virtual tours you will better engage your website visitors and increase the speed with which a property can be viewed, assessed and short-listed by providing your buyers and tenants with the tools they need to view a property as if they were actually there!
Posting fresh, new, and relevant news articles on your website on a regular basis can drastically improve your rankings on Google and the other major search engines. Not only does a good news article add value to your website’s content and improve the visitor’s overall website experience, but once it has been indexed the search engines will rank the article, generate inbound links and ultimately increase traffic to your website. If the article is unique, newsworthy and useful, then visitors are more likely to comment or share the article on Facebook, Twitter, Blogs or other social media sites. So a good news article is good for business.
Without driving any more traffic to your website you can drastically increase the quantity of leads generated by simply improving the quality of your website’s property listings. This is key factor in Conversion Optimisation – the process of improving a website and enhancing the user’s online experience for the sole purpose of increasing the conversion rate of visits into leads.
A CAPTCHA is a program that can generate and grade tests that humans can pass but current computer programs cannot. While these are most commonly seen as letters often mixed with numbers in a bizarre and often barely legible font types, others could be simple math problems or images.
When it comes to optimizing websites for local searches it is important to always include the area name in your key phrases. So instead of optimizing your website for say “experienced realtor” you might optimize it for “experienced realtor in Durban”.
Onsite content can be divided into two general categories, evergreen content and trending content. Just like the name indicates, evergreen web content stays useful season to season, year to year with little or no need for upkeep. Trending content generally covers a specific event or change in a market. While trending articles may bring in substantial volumes of traffic as the story breaks this can quickly fade as the article becomes out-dated or irrelevant.
Localised search is fast becoming the most popular way of finding a business online. In fact, according to Google, up to 97% of consumers search for local businesses online and we all know that there is no bigger online business directory than Google Places!
In internet marketing, conversion optimisation is the method of creating an experience for a website visitor with the goal of increasing the likelihood of that visitor converting into an active lead. You’ve managed to draw traffic to your website; visitors have remained on the website and have come across a listing that interests them. The goal now is to convert that visitor into a genuine lead. This is where conversion optimisation comes into its own, maximising the likelihood of a visitor taking some action and making contact with the website owner in some way.
Often regarded as the number one rule in real estate, this rule rings true when marketing real estate online. We all know that the more specific the search, the more relevant your webpage is to that search and the better your chances are of converting that visitor into a lead. This is where location really comes into the mix. Most property related searches that will lead to an enquiry will include an area, after all property remains an immovable asset.
