Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Posted by Ras Chunylall in Search on 17 January 2014
Tags: adwords, analytics, glossary, google analytics, internet marketing, marketing, online marketing
"Analytics is the discovery and communication of meaningful patterns in data."
Read MorePosted by Ras Chunylall in Search on 10 January 2014
Tags: analytics, glossary, internet marketing, online marketing, website maintenance
The "Bounce Rate" is an internet marketing term used in web traffic analysis, generally used to determine the quality of traffic to a website or webpage. The bounce rate is recorded as percentage of visitors to any particular website who navigate away from the site after viewing only one page.
Read MorePosted by Ras Chunylall in Search on 31 October 2013
Tags: google, internet marketing, online marketing, seo
Setting the online marketing community abuzz, and officially announced on the 26th of September, Google suggested that their new search algorithm "Hummingbird" had already been in effect for about a month. The "Hummingbird" update represents the biggest change to Google's search functionality in the past 10 years.
Read MorePosted by Ras Chunylall in Search on 30 September 2013
Tags: analytics, glossary, internet marketing, lead generation, marketing, online marketing
Each month, around the second, we send out the Prop Data Insights report which makes a month to month comparison in traffic volumes and traffic trends. While not particularly indepth, this report is supposed to provide a quick summary of the past month's activity, highlighting points of interest or of concern.
Read MorePosted by Ras Chunylall in Search on 16 August 2013
Tags: internet marketing, lead generation, online marketing, seo
Posting fresh, new, and relevant news articles on your website on a regular basis can drastically improve your rankings on Google and the other major search engines. Not only does a good news article add value to your website’s content and improve the visitor’s overall website experience, but once it has been indexed the search engines will rank the article, generate inbound links and ultimately increase traffic to your website. If the article is unique, newsworthy and useful, then visitors are more likely to comment or share the article on Facebook, Twitter, Blogs or other social media sites. So a good news article is good for business.
Read MorePosted by Ras Chunylall in Search on 16 April 2013
Tags: google places, internet marketing, lead generation, local search, online marketing
Localised search is fast becoming the most popular way of finding a business online. In fact, according to Google, up to 97% of consumers search for local businesses online and we all know that there is no bigger online business directory than Google Places!
Read MorePosted by Ras Chunylall in Search on 05 February 2013
Tags: glossary, google, lead generation, meta tags, online marketing, website maintenance, website update
I’ve heard time and time again that “Meta Tags are Dead!” While this may ring true when it comes to gaining a good rank in the SERPs there are always two sides to every story. While it is accepted that this tag certainly isn’t going to aid your rankings, it could make a massive difference when it comes to searchers clicking through to your website.
Read MorePosted by Ras Chunylall in Search on 08 January 2013
Tags: analytics, glossary, google analytics, internet marketing, lead generation, online marketing
"Facts are meaningless. You could use facts to prove anything that’s even remotely true!” I think Homer Simpson really hit the nail on the head with this one. We are told that analytics are the way to go, time and time again. But what exactly does that mean? What exactly do you measure? What is a good measurement? What would are you really measuring to begin with?
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