Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Posted by Ras Chunylall in Websites on 03 October 2014
Tags: internet marketing, lead generation, marketing, online marketing
A QR (short for quick response) code is a type of two dimensional barcode. Initially developed, patented and owned by Toyota subsidiary Denso Wave for car parts management. After deciding to not to exercise their patent rights, QR Codes have been adopted by various other industries.
Read MorePosted by Ras Chunylall in Content on 19 September 2014
Tags: internet marketing, lead generation, online marketing, seo
We recently covered how to create a perfect area profile, the aim being to sell an area and lifestyle to a prospective buyer before they have even seen a listing in that area. New developments are very similar, in that you can promote a development itself to those looking for a particular lifestyle by simply describing the development itself and what it has to offer the prospective buyer.
Read MorePosted by Ras Chunylall in Websites on 22 August 2014
Tags: internet marketing, mobi, mobile web
Most of us know intuitively that there has been a huge increase in mobile browsing. We see people at work, in restaurants and those waiting for others constantly fixated with their smart phones. Much of this activity it taking place online as people connect with others or search for information on a subject.
Read MorePosted by Ras Chunylall in Websites on 15 August 2014
Tags: internet marketing, mobi, mobile web, online marketing, website update
It is reported that the shift from desktop computing to mobile devices is happening faster than previously thought. The rapid adoption of smartphones and tablets represents an unprecedented transformation in the way that consumers might access digital services including the web.
Read MorePosted by Ras Chunylall in Websites on 08 August 2014
Tags: branding, internet marketing, lead generation, marketing, property portals, tips
Property24 recently announced that they were South Africa's 26th biggest website. This, being an impressive claim, would suggest that they have a method of determining this. On further investigation we were led to SimilarWeb.
Read MorePosted by Ras Chunylall in Search on 26 May 2014
Tags: glossary, internet marketing, online marketing
As with most industries, certain terms may be used regularly that may seem out of place to someone that might not be familiar with them.
Read MorePosted by Ras Chunylall in Websites on 16 May 2014
Tags: internet marketing, online marketing, website maintenance, website templates, website update
Launching a real estate website, as with all new projects, requires a good deal of planning and consideration. There are a few points that should be considered before undertaking the actual development itself.
Read MorePosted by Ras Chunylall in Websites on 04 April 2014
Tags: custom websites, internet marketing, marketing, online marketing, website templates
Today most property searches start online. Those searching for a new home or office will often turn to the internet for information on what is available. This quickly moved having a website from a nice to have form of marketing to a necessity. If you can't be found online, you won't be generating a lead.
Read MorePosted by Ras Chunylall in Email on 01 March 2014
Tags: email marketing, email newsletter, internet marketing, marketing
One of the primary objectives of a Prop Data website is to encourage visitors to ‘opt in’ and subscribe to our client’s monthly email newsletter. The idea is to build a large and qualified database of prospective buyers, sellers, landlords and tenants and then communicate with them on a regular basis via email.
Read MorePosted by Ras Chunylall in Search on 31 January 2014
Tags: glossary, internet marketing, online marketing, website maintenance
I often hear people quote hits as a measurement of website traffic or popularity. This however can be a misleading statistic as many might not understand the difference between a hit a visitor or a view.
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