Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Posted by Ras Chunylall in Search on 17 January 2014
Tags: adwords, analytics, glossary, google analytics, internet marketing, marketing, online marketing
"Analytics is the discovery and communication of meaningful patterns in data."
Read MorePosted by Ras Chunylall in Search on 10 January 2014
Tags: analytics, glossary, internet marketing, online marketing, website maintenance
The "Bounce Rate" is an internet marketing term used in web traffic analysis, generally used to determine the quality of traffic to a website or webpage. The bounce rate is recorded as percentage of visitors to any particular website who navigate away from the site after viewing only one page.
Read MorePosted by Ras Chunylall in Websites on 25 December 2013
Tags: adwords, analytics, google analytics, internet marketing, marketing, online marketing, paid search, property portals, social media, website maintenance
You may have noticed that there are certain times of the year that traffic may rise or fall depending on the industry you target. While just about all online business activity grinds to a halt over the year end shut downs.
Read MorePosted by Ras Chunylall in Search on 31 October 2013
Tags: google, internet marketing, online marketing, seo
Setting the online marketing community abuzz, and officially announced on the 26th of September, Google suggested that their new search algorithm "Hummingbird" had already been in effect for about a month. The "Hummingbird" update represents the biggest change to Google's search functionality in the past 10 years.
Read MorePosted by Ras Chunylall in Search on 30 September 2013
Tags: analytics, glossary, internet marketing, lead generation, marketing, online marketing
Each month, around the second, we send out the Prop Data Insights report which makes a month to month comparison in traffic volumes and traffic trends. While not particularly indepth, this report is supposed to provide a quick summary of the past month's activity, highlighting points of interest or of concern.
Read MorePosted by Ras Chunylall in Search on 16 August 2013
Tags: internet marketing, lead generation, online marketing, seo
Posting fresh, new, and relevant news articles on your website on a regular basis can drastically improve your rankings on Google and the other major search engines. Not only does a good news article add value to your website’s content and improve the visitor’s overall website experience, but once it has been indexed the search engines will rank the article, generate inbound links and ultimately increase traffic to your website. If the article is unique, newsworthy and useful, then visitors are more likely to comment or share the article on Facebook, Twitter, Blogs or other social media sites. So a good news article is good for business.
Read MorePosted by Ras Chunylall in Websites on 16 June 2013
Tags: internet marketing, lead generation, local search, online marketing, seo
When it comes to optimizing websites for local searches it is important to always include the area name in your key phrases. So instead of optimizing your website for say “experienced realtor” you might optimize it for “experienced realtor in Durban”.
Read MorePosted by Ras Chunylall in Content on 02 June 2013
Tags: internet marketing, lead generation, online marketing, seo
Onsite content can be divided into two general categories, evergreen content and trending content. Just like the name indicates, evergreen web content stays useful season to season, year to year with little or no need for upkeep. Trending content generally covers a specific event or change in a market. While trending articles may bring in substantial volumes of traffic as the story breaks this can quickly fade as the article becomes out-dated or irrelevant.
Read MorePosted by Ras Chunylall in Search on 16 April 2013
Tags: google places, internet marketing, lead generation, local search, online marketing
Localised search is fast becoming the most popular way of finding a business online. In fact, according to Google, up to 97% of consumers search for local businesses online and we all know that there is no bigger online business directory than Google Places!
Read MorePosted by Ras Chunylall in Websites on 02 March 2013
Tags: google places, internet marketing, lead generation, local search, online marketing, seo, website update
Often regarded as the number one rule in real estate, this rule rings true when marketing real estate online. We all know that the more specific the search, the more relevant your webpage is to that search and the better your chances are of converting that visitor into a lead. This is where location really comes into the mix. Most property related searches that will lead to an enquiry will include an area, after all property remains an immovable asset.
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