Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
The era of buying print advertising space with the hope of creating brand awareness and generating leads has passed. Now days the majority of buyers, tenants, landlords and sellers are starting their search for a local estate agent or property, online. Therefore, as a tech savvy real estate brand, your marketing objectives should be to create a dominant online presence wherever your prospective clients are starting their search online – whether it is on Google, YouTube, property portals, or via email and social media channels.
Whether your goal on Facebook is to generate leads, connect with prospective home-buyers, foster business relationships or simply build your brand's image - having a strategy will enable you to effectively make the most of your business page. However, there are several factors that assist in contributing to a successful Facebook content plan.
People want information and services and they want it on the go. Mobile devices now make up over 50% of total website traffic, making mobi sites an essential tool for promoting your real estate business and ultimately generating high-quality leads.
With more and more buyers and tenants starting their property search online, property portals and online classified websites have become an essential advertising medium for all South African estate agencies and a prime sources of leads. Property portals aggregate property listings from multiple estate agencies enabling buyers and tenants to search and compare all available properties in a particular neighbourhood on one site.
As part of Prop Data’s commitment to continually find new ways to provide our clients with maximum market exposure for their property listings, we are pleased to announce our partnership with South Africa’s largest classifieds site and we welcome Gumtree to our syndication network.
In a world of instant communications, you can no longer expect to send out a press release or similar kind of real estate news piece, wait for publication and expect to generate interest in your real estate business.
We’ve recently covered the how and why of a Google My Business listing, however not all listings are equal. What makes one listing more valuable or more effective than another?
We have recently covered the importance of localised search and simply being found with more and more online transactions taking place on mobile devices.
We’ve covered the importance of branded email correspondence as well as regular email newsletters for your real estate company. We’ve also established that regular news updates to your website can help convert website visitors into active leads. So we’ve established that news remains important, but what exactly makes up news?
We covered the importance of localised search as far back as 2013, fast forward to 2015 and it is quite clear that local search is a leading source of business to most companies. The drastic rise in mobile use has also helped promote localised search with the major search engines tailoring search results directly based on your location.
