Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
So you’ve (re)developed your website with the aim of generating leads for your real estate business. While there are numerous ways of generating traffic to your website, traffic from organic search remains the most cost effective way of promoting your website and generating leads. By optimising your website for the search engines you increase the likelihood of reaching an ever increasing audience and growing your real estate business online.
The unwritten rule of social media is the 80/20 split. That is 80% of your content should be about lifestyles, client interests and similar updates while only 20% of your content should be self-promotion. Content can be difficult to create or source, so with this in mind, we have put together a list of 10 types of content to source and post for your real estate agency’s Facebook page.
You’ve created a Facebook Page for your business, it’s slowing gaining more likes as more people are starting to like and more importantly comment on your posts. But, this isn’t happening quite a quickly as you would like it to. Once you’ve started connecting with your potential clients on Facebook, you’ll want to find other people who are likely to be interested in your product or service.
As with most myths, there is a grain of truth or they’ve originated from something that was once true. As search engines become better at determining the intent of a searcher, SEO is no different.
A QR (short for quick response) code is a type of two dimensional barcode. Initially developed, patented and owned by Toyota subsidiary Denso Wave for car parts management. After deciding to not to exercise their patent rights, QR Codes have been adopted by various other industries.
We recently covered how to create a perfect area profile, the aim being to sell an area and lifestyle to a prospective buyer before they have even seen a listing in that area. New developments are very similar, in that you can promote a development itself to those looking for a particular lifestyle by simply describing the development itself and what it has to offer the prospective buyer.
It is reported that the shift from desktop computing to mobile devices is happening faster than previously thought. The rapid adoption of smartphones and tablets represents an unprecedented transformation in the way that consumers might access digital services including the web.
Every website owner has the desire to not only have a beautiful, functional website, but also for that website to become an active marketing tool. The first step for any website to being successful is being found. Visibility in the various search engines, more often primarily by Google, is then crucial to being found.
When somebody mentions something about a “landing page” or even a “doorway page” you may immediately dismiss that as an archaic practice. But today with the search engines indexing almost every page (and document) of a website, “Every page of a site indexed by search engines is a potential landing page.”
