Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Posted by Ras Chunylall in Search on 26 May 2014
Tags: glossary, internet marketing, online marketing
As with most industries, certain terms may be used regularly that may seem out of place to someone that might not be familiar with them.
Read MorePosted by Ras Chunylall in Websites on 16 May 2014
Tags: internet marketing, online marketing, website maintenance, website templates, website update
Launching a real estate website, as with all new projects, requires a good deal of planning and consideration. There are a few points that should be considered before undertaking the actual development itself.
Read MorePosted by Ras Chunylall in Syndication on 02 May 2014
Tags: marketing, online marketing
Web syndication is a form of syndication in which website material is made available to multiple other sites. More commonly, web syndication refers to making web feeds available from a similar website in order to provide other people with a summary or update of the website's recently added content (for example, the latest news or new listing information).
Read MorePosted by Ras Chunylall in Search on 11 April 2014
Tags: online marketing, seo
SEO has evolved from a business of attaining rankings to one that drives quality traffic to a website. Often our SEO clients will want to rank for very broad search phrases such as "real estate" or "homes for sale", however these phrases are unlikely to draw a targeted visitor. While there may indeed be a large volume of these searches there appears to be little intent so the likelihood of a smaller agency being able to match such a broad search is slim. Conversely large real estate portals can often match such a broad search as they are likely to cover a larger number of areas, additional services or more information.
Read MorePosted by Ras Chunylall in Websites on 04 April 2014
Tags: custom websites, internet marketing, marketing, online marketing, website templates
Today most property searches start online. Those searching for a new home or office will often turn to the internet for information on what is available. This quickly moved having a website from a nice to have form of marketing to a necessity. If you can't be found online, you won't be generating a lead.
Read MorePosted by Ras Chunylall in Search on 28 February 2014
Tags: adwords, online marketing, paid search, ppc
We have covered many aspects of paid search over course of this month however most of the points covered have been focused on the cost-per-click model and primarily in the form of Google AdWords.
Read MorePosted by Ras Chunylall in Search on 31 January 2014
Tags: glossary, internet marketing, online marketing, website maintenance
I often hear people quote hits as a measurement of website traffic or popularity. This however can be a misleading statistic as many might not understand the difference between a hit a visitor or a view.
Read MorePosted by Ras Chunylall in Search on 24 January 2014
Tags: analytics, glossary, google analytics, online marketing
There are many sources that could lead traffic to your website. We've broken down the various sources with the aim of better explaining what they mean and where these visitors are originating from.
Read MorePosted by Ras Chunylall in Search on 17 January 2014
Tags: adwords, analytics, glossary, google analytics, internet marketing, marketing, online marketing
"Analytics is the discovery and communication of meaningful patterns in data."
Read MorePosted by Ras Chunylall in Search on 10 January 2014
Tags: analytics, glossary, internet marketing, online marketing, website maintenance
The "Bounce Rate" is an internet marketing term used in web traffic analysis, generally used to determine the quality of traffic to a website or webpage. The bounce rate is recorded as percentage of visitors to any particular website who navigate away from the site after viewing only one page.
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