Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Posted by Ras Chunylall in Social on 28 March 2014
Tags: social media, twitter
Twitter is an online social networking service that allows users to send and read short 140-character text messages, called tweets. Registered users and read and post tweets but unregistered users are only able to read publicly available posts. Tweets are publically visible by default, but users can restrict message delivery to just authorised followers.
Read MorePosted by Ras Chunylall in Social on 21 March 2014
Tags: facebook, social media
Facebook is the world's most popular social networking website. Founded in 2004 by Harvard student Mark Zuckerberg Facebook was originally called thefacebook.
Read MorePosted by Ras Chunylall in Management on 14 March 2014
Tags: spam, website maintenance, website update
Web Spam is defined as: "Irrelevant or unsolicited messages sent over the Internet, typically to large numbers of users, for the purposes of advertising, phishing, spreading malware, etc."
Read MorePosted by Ras Chunylall in Social on 07 March 2014
Tags: facebook, google, linkedin, pinterest, social media, twitter
The best way to define social media is to break it down. Media is an instrument of communication, like a newspaper or television advertisement, social media would then be through the use of a social medium to promote communication. In online terms, social media would generally be a website or application that not only offers you information but interacts with you. This interaction could be as simple as requesting a comment or a vote on an article, or can be as complex making recommendations to you based on previous interaction or popularity based on other users with similar interests.
Read MorePosted by Ras Chunylall in Email on 01 March 2014
Tags: email marketing, email newsletter, internet marketing, marketing
One of the primary objectives of a Prop Data website is to encourage visitors to ‘opt in’ and subscribe to our client’s monthly email newsletter. The idea is to build a large and qualified database of prospective buyers, sellers, landlords and tenants and then communicate with them on a regular basis via email.
Read MorePosted by Ras Chunylall in Search on 28 February 2014
Tags: adwords, online marketing, paid search, ppc
We have covered many aspects of paid search over course of this month however most of the points covered have been focused on the cost-per-click model and primarily in the form of Google AdWords.
Read MorePosted by Ras Chunylall in Search on 21 February 2014
Tags: adwords, google adwords, paid search, ppc
Every time someone searches on Google, AdWords runs an auction to determine which of the ads will show on the search results page, and their rank on the page. In order to place your ads in this auction, you first have to choose how much you'd like to bid. The most commonly used bidding strategy is the cost per click bidding option, which means they only accrue costs based on the clicks that the ads generate.
Read MorePosted by Ras Chunylall in Search on 14 February 2014
Tags: adwords, google adwords, paid search, ppc
AdWords (also referred to as "Google AdWords") is a paid search advertising service by Google for businesses or organisations wanting to display ads on Google and its advertising network. The AdWords program enables these businesses and organisations to set a budget for advertising and only pay when people click the ads.
Read MorePosted by Ras Chunylall in Search on 07 February 2014
Tags: adwords, google adwords, paid search, ppc
Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click - PPC) or less commonly, when your ad is displayed (cost-per-impression - CPM).
Read MorePosted by Ras Chunylall in Search on 31 January 2014
Tags: glossary, internet marketing, online marketing, website maintenance
I often hear people quote hits as a measurement of website traffic or popularity. This however can be a misleading statistic as many might not understand the difference between a hit a visitor or a view.
Read More